marketing strategy

Browse Keen’s expert content on marketing strategy. Learn how to align teams, tactics, and tools for scalable and measurable growth.

How to Adapt Your Marketing Strategy in a Cookieless World

Read the Keen guide to learn the strategies you can implement in a cookieless that will still enable you to market effectively.

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How Does Marketing’s Long-Term Decay Rates Impact Strategy?

Keen empowers you to employ strategies that address the long-term decay rates of your marketing effectiveness.

How to Deal with Rising Ad Prices Ahead of 2024 Election Season

Determine the most effective marketing mix with the expected rising ad prices going into the 2024 election season. Keen can help!

Flighting Your Advertising: The Ultimate Guide

Determine if a flighting advertising strategy is right for you. Learn flighting definition and see the impacts of three different flight schedules.

Building a winning 2024 marketing plan

Keen’s AI-powered software can support your team in creating a winning 2024 marketing plan. Learn how our insights can help your team achieve their goals.

Getting Ahead of Annual Planning

Advocate for your budget and communicate the effectiveness of marketing strategy during your annual planning process with Keen’s MMM tool.

How to Optimize Your Future Marketing Spend with Past and Present Data

Optimize your future marketing spend with the power of Keen’s mixed marketing models to help you make the best future marketing decisions.

Navigating the cookieless marketing world: Challenges and opportunities for marketers

Explore the difficulties and opportunities ahead for marketers in a cookieless attribution world. Support your strategy with Keen, even without cookies.

Creating A Championship-Caliber Sports Marketing Plan

Enhance your marketing planning process with Keen’s platform to assure you are not overspending during seasonal periods.

How Brand Leaders are Planning Marketing Strategy with AI

Watch how brand leaders are using Keen’s AI-powered models to plan strategy, forecast outcomes, and stay ahead in a volatile market.

Getting Holiday Planning Right

Optimize your marketing strategy with Keen to assure you get holiday planning right and also maintain marketing activity year-round.

The Myth of Advertising Around Prime Day

Advertising on Prime Day is a yearly shopping event where marketers tend to shift budgets to maximize. Learn how Keen can support your strategy.

How to Identify the Right Channel for Launching a New Product

Utilize Keen’s MMM software platform to build scenarios and make data-driven decisions to determine the right channel for your product launch.

How Advertisers can Effectively Test a New Channel

Lean in on Keen’s AI powered software to show you how to test and measure the effectiveness of a new channel.

ReveNew: The Future of Retail: Mastering E-commerce Strategy

This ReveNew episode breaks down where retail is headed and how brands can evolve their e-commerce strategy to stay ahead.

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