optimize

A curated collection of articles about marketing optimization. Explore tactics and tools to improve ROI, performance, and budget efficiency.

The Next Dollar Problem: Why ROI and ROAs Are Lying to You

Your ROI is an average, not a forecast. Learn why marginal ROI and the diminishing returns curve matter more for your next marketing dollar.

Why Better Measurement and AI Agents Didn’t Close the Gap

More measurement tools, AI agents, same gap between what a plan recommends and what gets bought. Bradley Keefer, CRO at Keen, explains why.

Retail Media ROI: Why Brands Should Spend Beyond Search

Retail media ROI often beats other tactics. Listen as Keen’s Mike Chiasson explains why brands should move budget beyond search into video, display and social.

Marketing ETL for automated real-time revenue modeling

Eliminate manual data work with ETL for marketing that unifies channels, improves data quality, and enables real-time revenue modeling.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

Keen Launches New Free MMM Software 14-Day Trial

Design an optimized marketing mix plan and forecast performance to secure your brand’s 2025 budget by trying Keen’s new free marketing software 14-day trial!

Using AI in media planning: A guide

Learn how AI-driven media planning helps predict outcomes and optimize media buys. Explore using AI tools for media planning to stay competitive, too.

AdQuick and Keen Partner to Plan, Optimize, Forecast and Measure OOH Investments

The Keen and AdQuick exclusive partnership will enable advertisers to plan, optimize and measure OOH investments.

DTC Marketing Mix Optimization: A Guide

Explore how marketing mix optimization can help DTC brands achieve their marketing goals, generate revenue, and gain a competitive edge.

ROI And MROI: How to Know What’s Really Driving Your Business’ Growth

Discover how mROI outperforms traditional ROI in driving growth by predicting future opportunities and optimizing marketing investments.

Ready to transform your marketing strategy?