Keen resources

performance marketing

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Ad fatigue: How to detect and prevent it

Learn how to measure and combat advertising fatigue with proven methods to refresh your ad campaigns for optimal audience response.
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18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
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Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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Podcast Episode

Full Funnel Measurement in Action: Quigley-Simpson’s Layered Approach to Programmatic Strategy

In this episode, Devyn McHugh reveals how full funnel measurement through layered strategies unlocks programmatic’s true potential.
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Performance marketing: An in-depth guide

Turn your ad spend into profit. Discover how to use performance-based marketing solutions to get real, measurable results and actionable data.
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How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.
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Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.
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Podcast Episode

Retail media revolution: BirdDog’s audience-first approach for mid-market brands

BirdDog’s Shaun Brown shares how mid-market brands can transform retail media challenges with audience-first strategies.
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Cross-media measurement for agencies: A practical guide

Your media mix is cross-channel; your measurement should be too. Learn how cross-platform measurement works, what to track, and how Keen’s MMM delivers clarity.
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Performance marketing vs brand marketing: What’s the difference?

Stop choosing between performance and brand marketing. Learn the differences and how to combine the two to get better results.
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Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.
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The Hidden Pitfalls of ROAS: Why Move to iROAS Marketing

Explore why ROAS falls short and how incremental ROAS offers a more accurate measure of marketing success.
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Talking Mathematical Marketing With Andy Judd, COO of Laird Foods

Discover insights from Andy Judd, COO of Laird Superfoods, on how mathematical marketing drives adaptability, analytics, and smarter decision-making.
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