profitability

Find all of Keen’s blog posts and guides on marketing profitability. Learn how to maximize margins and align media spend with revenue.

From Instincts to Data: Validating Marketing Expertise

Discover how data can support your marketing instincts. Explore tools, strategies, and successful case studies driven by data-backed decisions.

Crafting success: Scaling your brand with effective data-driven trade and marketing decisions

Discover how to transform your marketing decision process with data-driven strategies. Learn to optimize budgets and drive brand growth with insights from Keen.

Challenger brand drives revenue and profit – with less investment

Discover how one challenger brand used the Keen Platform to help drive revenue and profit with less investment.

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How Forecasting Helps Brands Drive Optimal Profitability

This guides discusses how an accurate marketing forecast needs to look at more than historical data to guide their decision making.

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Future-Power Your Profitability With Keen

Be empowered to make future investment decisions by optimizing your marketing plan with Keen’s AI powered MMM solution.

3 Reasons Not to go “Dark” During a Recession

Avoid going “dark” during a recession. Keen helps you maintain brand awareness, take advantage of reduced competition and generate long-term growth.

Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

Learn the pricing and value strategies that smaller brands can utilize to remain competitive during a recession and beyond.

Extend Profit Beyond the Cycles of Seasonal Marketing

Learn the influence seasonality has on your marketing and brand performance. Keen can guide your strategy to ensure maximum profitability.

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Data to drive your brand forward

Learn how Keen uses data to drive your brand forward. Discover how our co-founders built a system to predict marketing performance and maximize profitability.

Ready to transform your marketing strategy?