recession

3 Reasons Not to go “Dark” During a Recession

Avoid going “dark” during a recession. Keen helps you maintain brand awareness, take advantage of reduced competition and generate long-term growth.

How to Win in a Down Economy

Here are three rules to follow from our marketing playbook to keep your team winning through a down economy and a recession.

How to Troubleshoot Common Challenges in the Current Recession

Keen empowers marketers to make data-driven decisions in the midst of uncertainty, including a recession. Partner with Keen today!

Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

Learn the pricing and value strategies that smaller brands can utilize to remain competitive during a recession and beyond.

ReveNew: Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

In this ReveNew episode, Keen explores smart pricing and value strategies smaller brands can use to stay competitive during a recession.

ReveNew: Overcoming Common Marketer Knee-jerk Reactions in a Down Economy

This ReveNew episode breaks down common knee-jerk reactions during recessions—and how to lead with data instead of panic.

ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times

Spot gaps in your marketing plan and explore how to adapt strategies quickly when market conditions shift. A ReveNew episode with Keen insights.

ReveNew: Troubleshooting Common Challenges in the Current Recession

On ReveNew, Keen shares how marketers can navigate recession-era challenges like shrinking budgets, stalled growth, and shifting demand.

ClickZ: Cutting Marketing Budgets During a Recession is a Bad Idea

Hear from Keen in this ClickZ video on why slashing marketing budgets in a recession may hurt ROI—and what smarter strategies look like.

Keen Takes: Marketing Spend During a Looming Recession

Get advice on marketing through a recession. Keen explains how to stay strategic, protect ROI, and avoid overcorrecting with budget cuts.

Keen Takes: Managing Brands Through a Down Economy

Learn how brand marketers can stay resilient in a tough economy by shifting focus from short-term cuts to long-term marketing effectiveness.

Keen Takes: How to Adjust Your Marketing Budget During a Recession

Keen explains how to adjust marketing strategy during a downturn. See how real-time modeling keeps ROI strong through uncertainty.

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