ROI

Explore a curated collection of articles about marketing ROI. Explore how to track performance, prove impact, and scale campaigns with confidence.

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A screenshot of Keen marketing platform overlayed an image of a marketer.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
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A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
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A marketer setting their marketing plan objectives in Keen's MMM platform

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.
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Marketers working together to build a marketing plan. Behind it is a screenshot of a Keen platform output showing spend by channel.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.
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Results from a marketing audit and it's corresponding plan overlayed on an image of marketers meeting.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.
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Marketers working together to build a marketing plan. Behind it is a screenshot of a Keen platform output showing spend by channel.

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.
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Annual Marketing Plan Examples

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.
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Results from a marketing audit and it's corresponding plan overlayed on an image of marketers meeting.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.
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Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.
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Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.
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What Do Marketing Mix Models Show Advertisers?

MMM in advertising helps to pinpoint effective channels, optimize ad spend, and boost ROI. Discover the insights MMM brings to your campaigns.
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How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.
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Decorative marketing donut graph with hands pointing towards it

What is media mix modeling (MMM) in marketing?

Discover the basics and definition of media mix modeling (MMM). Learn how MMM helps optimize your ad spend across multiple channels for maximum ROI.
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