ROI

Explore a curated collection of articles about marketing ROI. Explore how to track performance, prove impact, and scale campaigns with confidence.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.

What Do Marketing Mix Models Show Advertisers?

MMM in advertising helps to pinpoint effective channels, optimize ad spend, and boost ROI. Discover the insights MMM brings to your campaigns.

How to Create a Full-Funnel Marketing Strategy

Enhance customer experiences and avoid missed opportunities with full-funnel marketing tactics that align efforts across all stages.

What is media mix modeling (MMM) in marketing?

Discover the basics and definition of media mix modeling (MMM). Learn how MMM helps optimize your ad spend across multiple channels for maximum ROI.

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