ROI

Explore a curated collection of articles about marketing ROI. Explore how to track performance, prove impact, and scale campaigns with confidence.

What is media mix modeling (MMM) in marketing?

Discover the basics and definition of media mix modeling (MMM). Learn how MMM helps optimize your ad spend across multiple channels for maximum ROI.

Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.

Maximizing long-term financial gain: The strategic power of iROAS vs ROAS, ROI, and mROI

Explore the full potential of marketing efforts by integrating ROAS, iROAS, ROI, and mROI metrics. Optimize for long-term financial growth.

Why Marketing Mix Modeling is Trending and How Keen Decision Systems is Leading the Charge Beyond ROI

Marketing Mix Modeling (MMM) is trending and for good reason. Find out how Keen’s solution goes beyond traditional MMM and ROI.

AdQuick and Keen Partner to Plan, Optimize, Forecast and Measure OOH Investments

The Keen and AdQuick exclusive partnership will enable advertisers to plan, optimize and measure OOH investments.

ROI And MROI: How to Know What’s Really Driving Your Business’ Growth

Discover how mROI outperforms traditional ROI in driving growth by predicting future opportunities and optimizing marketing investments.

The ultimate guide to brand campaign measurement (before it goes up in smoke)

Create alignment with the finance team and marketing with brand campaign measurement. Learn the best ways to measure your campaign effectiveness.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

Optimize Your Marketing Spend With Keen

Keen is an AI powered MMM tool that allows brands to optimize their marketing spend and create future-looking marketing planning scenarios.

The Benefits of Bayesian Marketing Mix Modeling

Bayesian MMM models a range of marketing variables, such as advertising spend, pricing, promotions, and other factors that impact sales.

Building a winning 2024 marketing plan

Keen’s AI-powered software can support your team in creating a winning 2024 marketing plan. Learn how our insights can help your team achieve their goals.

Future-Power Your Profitability With Keen

Be empowered to make future investment decisions by optimizing your marketing plan with Keen’s AI powered MMM solution.

How to Identify the Right Channel for Launching a New Product

Utilize Keen’s MMM software platform to build scenarios and make data-driven decisions to determine the right channel for your product launch.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

Keen Takes: How to Measure ROI on Brand Awareness

Watch how to measure the ROI of brand awareness efforts. See how Keen connects upper-funnel impact to bottom-line business outcomes.

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