Account Director

About Keen

Keen Decision Systems is an AI-native MarketingOS that helps marketing and finance leaders connect marketing investment directly to P&L outcomes. Built on proprietary Bayesian regression and probabilistic modeling, Keen’s platform spans marketing mix modeling, media planning, and scenario optimization, and is moving toward a fully closed-loop agentic system that carries a decision from data to measurement to planning to execution. The methodology is grounded in a dataset covering 400+ brands and more than $42B in tracked media spend, giving Keen a view of marketing performance no single client or agency can see on its own.

Keen is different. As a Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, we’re growing quickly. But our growth isn’t the only thing that differentiates us.

At Keen, we are proponents of a Conscious Culture. Conscious Culture is an environment built on purpose. A Conscious Culture means that time and effort have been invested into making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

About the role

As an Account Director at Keen, you’re working closely with our customers to improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. This means continuously understanding our client CMOs’ and VPs’ of Marketing business objectives and strategic goals and ensuring Keen’s value is shown in connection to the client’s business objectives. You are also responsible for helping the client to build scalable and repeatable business processes to allow Keen’s always on modeling to drive full value.

A successful AD builds true client partnerships throughout the customer lifecycle by crafting and managing against a written Success Plan. An effective Success Plan enables the Keen team AND the Client Stakeholder team to deliver the expected results such that the Client Executive thinks of Keen as:

• A partner who repeatedly demonstrates quantifiable ROI against the license costs
• A partner who enables the customer organization to achieve their strategic objectives
• A partner in whom healthy relationships exist and are maintained

What you’ll do as an Account Director

• You will be the executive sponsor’s trusted resource for a portfolio of brands. Your goal is to secure annual renewals and upsells from these accounts by ensuring Keen meets the executives’ ever-evolving objectives, and that their team leverages Keen’s capabilities to create quantifiable ROI.
• Understand the narrative that led the client to choose Keen and their vision for disrupting the way they currently measure marketing and make investment decisions. This narrative will be documented and updated via a quarterly business review with the executive sponsor.
• Lead the day to day engagement with the brand teams to make sure they understand how to use the Keen platform, building models through crafting a story. Working with the brand team to then build a quarterly narrative read out to align to the executive sponsor’s objectives.
• Lead a seamless internal hand-off between the New Client sales team and an analyst, including the initial creation of the account Success Plan and the identification of key Client Roles, to lead an interactive onboarding process.
• You will apply best-in-class SaaS Account Management practices to ensure you are building strategic relationships with key personnel at client accounts and documenting, updating, and referencing the Success Plan on a regular basis with each account.
• Understand client fiscal cycles, annual and long-range planning processes, key objectives and stakeholders.
• Lead complex renewal and upsell negotiations and engage cross-functional team members as needed to ensure deals are closed and expansion opportunities are pursued.
• Regularly update HubSpot to enable customer marketing, track renewals process, and facilitate team pipeline reviews as well as executive and board level reporting.
• Monitor Executive Sponsor movement and execute Lost Sponsor playbook actions to ensure Keen maintains strong ties to client leadership at all times.
• Expect to Travel ~25% of your time.

What characteristics do the best ADs have?

• The emotional intelligence and communication skills to successfully work with the best and brightest marketing professionals
• A willingness to grow a deep knowledge in both marketing and modeling
• The drive, tenacity and confidence to work in a rapidly growing and unstructured business with constant personal and professional growth
• The organizational skills required to juggle multiple projects, stakeholders and targets and succeed across many responsibilities
• They thrive in team environments with a high level of collaboration and are willing to help others and build a better team together
• 5+ years of experience in a combination of any of the following:
  • SaaS and/or Agency Account Management
  • Enterprise SaaS CSM
  • Software Sales
• Media planning / strategy / buying experience is an advantage.