The Challenge
The marketing team was focused solely on marketing during peak seasonal periods and was hesitant to invest in other times throughout the year.
The Solution
By leveraging the Keen Platform, the brand was able to evaluate the marginal return on their investments. This highlighted that profitable revenue could be unlocked in the off-season period. Through planning simulations, they quantified the value they could create for the business by incrementally investing during this time.
The Result
Dramamine saw a profitable 41.8% in incremental revenue and secured an additional $2.6M for 2H marketing support and a 9.5% increase in marketing ROI.
