What are you Drinking? How Consumers’ Changing Answer is Challenging Bev Al Marketers to Pivot


In this eBook you will learn:

  • The top five trends taking over the alcoholic beverage market in response to the pandemic
  • Two real-life examples of how innovative brands are using what they call their “full knowledge estate” to pivot quickly in response to uncertainty
  • Changes you can implement into your marketing strategy to account for the shifts in how consumers are purchasing and consuming alcoholic beverages


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