News

What Google Chrome’s potential sale means for the future of advertising

What would a sale of Chrome mean for the ad industry? Explore potential shifts in measurement, data access, and platform dominance.

How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry

Explore how the DOJ’s proposed remedies for Google’s search practices could reshape the ad industry and impact marketing measurement.

Keen Decision Systems has been named as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions Report

Keen Decision Systems has been named as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions Report. Read the release.

Ads On Meta’s Threads May Be Coming Soon

Read Keen’s take on Ads on Meta’s Threads. Learn what it means for advertisers and how MMM can support your channel strategy.

How F&B brands can boost their ROI with a diversified media strategy

Spending On Retail Media Networks Begins To Decline

Keen and TapClicks Partner to Simplify Marketing Mix Data Collection

New entrants make media mix modeling faster and more accessible

Keen Offers Free Access to Advanced Marketing Mix Modeling

Keen Decision Systems, a next-generation marketing mix SaaS company, announced that it is offering a free trial of its MMM software.

MarTech 360: Keen Introduces Interpretive AI To Forecasting Tool

In this MarTech360 article, learn more about Keen’s interpretive AI feature that has launched within the platform.

Keen Introduces Interpretive AI to Forecasting Tool

Keen, a next-generation marketing mix SaaS company, announced the launch of a new interpretative AI function to its platform.

Investing in AI Tools Leads to Better Outcomes for Marketers

Investing in AI Tools Leads to Better Outcomes for Marketers

Read the article published on Street Fight that highlights how teams investing in AI tools are leading to better outcomes for marketers.

B2B Digital Ad Spend Forecast 2023

The Importance of Maintaining Brand Equity Through a Recession

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