Keen Resources - s

Opportunities and Challenges for Marketers in the Explosion of Retail Media

This eBook will teach you:

  • The importance of retail media in today’s evolving marketplace, and some challenges it poses to brand managers and marketers
  • Why change management is necessary to visualize the interaction effects between retail media and other marketing channels
  • Why adopting an omni-channel approach in your sales and marketing strategy can increase profits and help support your business growth goals

Share

Download the eBook​

Fill out the short form below to get access to this insightful eBook.

Related resources

An image showing the front of Keen's 2026 Marketing Benchmarks & Insights Report.
Featured resource

2026 Keen Marketing Benchmarks & Insights Report

Access updated marketing benchmarks from $42B in spend across 400+ brands with ROI, media mix, and funnel efficiency insights you can use to pressure-test and sharpen your 2026 plan.
Get the report
Report

The State of Media Measurement Survey

Keen research: 49.2% of advertisers are only surface-level aligned with finance on marketing metrics. See findings from 120 senior brand & agency leaders.
Explore resource
Report
A mockup of the cover of Keen's 2026 Retail Media Benchmarks Report

Retail Media Benchmarks Report

Keen analyzed 182 brands to map retail media profit ROI by funnel, format, and retailer. See where the next retail media dollar pays back. Free report.
Explore resource
Report
An image showing the front of Keen's 2026 Marketing Benchmarks & Insights Report.

2026 Marketing Benchmarks & Insights Report

Download the 2026 Marketing Benchmarks and Insights Report built with data from $42B in spend and 400+ brands.
Explore resource

Ready to transform your marketing strategy?

Get a demo