Keen resources

eBook

eBook

Navigating the Landscape of Retail Media Networks

Make holistic data decisions with Keen’s platform that can optimize your retail media strategy, improve ROI and achieve superior performance.
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eBook

A Framework for Evaluating Trust in AI

Learn how to treat AI like a person, assess its trustworthiness, and integrate it into organizations. Discover a framework for evaluating AI as you would a human being.
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eBook

Mastering Measurement: The CMO’s Guide to Building High-Performing Marketing Teams in 2024

Discover the secrets to building elite marketing teams in Keen’s comprehensive guide, as 600+ marketers reveal the impact of AI and technology on performance and measurement strategies.
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eBook

Opportunities and Challenges for Marketers in the Explosion of Retail Media

Read this eBook to understand the challenges and opportunities that the explosion of retail media poses for marketers.
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eBook

Uncertainty be Damned

Explore Keen’s guide to marketing in uncertain times. Learn how predictive planning helps you stay agile, focused, and ROI-driven.
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eBook

A Marketer’s Guide to Collaborating With Finance in an Era of Digital Transformation

Download Keen’s guide for marketers navigating modern media planning. Learn how to forecast, optimize, and prove the value of your spend.
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eBook

Marketing Metrics: The Definitive Guide for Finance Leaders in an Era of Digital Transformation

Learn how to achieve better marketing metrics that demonstrate marketing’s financial impact on your business.
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eBook

What are you Drinking? How Consumers’ Changing Answer is Challenging Bev Al Marketers to Pivot

Account for the shifts in how consumers are purchasing and consuming alcoholic beverages into your marketing strategy.
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