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Keen OS
Keen Operating System
Keen Measure
Keen Plan
Keen Marketplace
Integrations
Solutions
Keen OS for brands
Keen OS for agencies
Annual planning
Demand planning
Marketing measurement
Media planning
Case Studies
Resources
Blog
Insights dashboard
Playbooks
Marketing dictionary
Videos
View all resources
Company
About
Careers
Awards
In the News
Customer login
Get a Demo
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Keen resources
Report
Report
The State of Media Measurement Survey
Keen research: 49.2% of advertisers are only surface-level aligned with finance on marketing metrics. See findings from 120 senior brand & agency leaders.
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Report
Retail Media Benchmarks Report
Keen analyzed 182 brands to map retail media profit ROI by funnel, format, and retailer. See where the next retail media dollar pays back. Free report.
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Report
2026 Marketing Benchmarks & Insights Report
Download the 2026 Marketing Benchmarks and Insights Report built with data from $42B in spend and 400+ brands.
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Report
The 2025 Marketing Report: Maximize Your Impact
Explore Keen’s latest marketing insights report. Get data-backed benchmarks, trends, and forecasts to guide smarter media investment decisions.
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