Videos

ReveNew: How to Implement Change in Big CPG Brands with Liz Mayer

Liz Mayer joins ReveNew to share how large CPG brands can manage change at scale with clarity, speed, and strong leadership.

ReveNew: Effectively Implementing and Supporting Change in Marketing Strategy

This ReveNew episode covers how leaders can implement and support strategic marketing changes during turbulent times.

ReveNew: 3 Things to Do When Facing Marketing Budget Cuts

In this ReveNew episode, Keen shares three actionable steps marketers can take to protect performance when budgets shrink.

ReveNew: Overcoming Common Marketer Knee-jerk Reactions in a Down Economy

This ReveNew episode breaks down common knee-jerk reactions during recessions—and how to lead with data instead of panic.

ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times

Spot gaps in your marketing plan and explore how to adapt strategies quickly when market conditions shift. A ReveNew episode with Keen insights.

ReveNew: Troubleshooting Common Challenges in the Current Recession

On ReveNew, Keen shares how marketers can navigate recession-era challenges like shrinking budgets, stalled growth, and shifting demand.

ClickZ: Cutting Marketing Budgets During a Recession is a Bad Idea

Hear from Keen in this ClickZ video on why slashing marketing budgets in a recession may hurt ROI—and what smarter strategies look like.

ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

Keen’s Greg Dolan and Bain’s Cesar Brea explore how breaking down silos enables better, cross-functional marketing decisions.

Keen Takes: How Marketers Can Prepare for Big Shopping Events

Discover how marketers can prepare for major shopping events using Keen’s AI-driven forecasting, scenario planning, and media optimization.

Keen Takes: Marketing Spend During a Looming Recession

Get advice on marketing through a recession. Keen explains how to stay strategic, protect ROI, and avoid overcorrecting with budget cuts.

Keen Takes: Managing Brands Through a Down Economy

Learn how brand marketers can stay resilient in a tough economy by shifting focus from short-term cuts to long-term marketing effectiveness.

ReveNew Episode 1 with Andy Judd: Staying Fluid

In the first ReveNew episode, Andy Judd discusses staying flexible in shifting markets and leading through uncertainty. Learn what “staying fluid” really means.

Keen Takes: How to Adjust Your Marketing Budget During a Recession

Keen explains how to adjust marketing strategy during a downturn. See how real-time modeling keeps ROI strong through uncertainty.

Keen Takes: Traditional Marketing Mix vs. Real-Time Decision Models

Watch how Keen replaces slow, traditional marketing models with fast, decision-ready insights powered by real-time MMM.

Keen Takes: Proving Marketing Impact to Your CFO

Watch how Keen helps marketers tie media impact to business results—so you can prove ROI and speak the CFO’s language with confidence.

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