Keen resources

Videos

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Keen Takes: Speed to Insights with Real-Time Models

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Keen Takes: How to Measure ROI on Brand Awareness

Watch how to measure the ROI of brand awareness efforts. See how Keen connects upper-funnel impact to bottom-line business outcomes.
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Data to drive your brand forward

Learn how Keen uses data to drive your brand forward. Discover how our co-founders built a system to predict marketing performance and maximize profitability.
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Keen Takes: Optimizing Marketing Spend in a Competitive Digital World

Discover how to optimize marketing spend across brands and channels. Our CEO, Greg Dolan, shares strategies for driving value in a competitive digital world.
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Keen Takes: What to Look for When Building Your Marketing Tech Stack

Learn how to build a smarter marketing tech stack. Greg Dolan, CEO of Keen, shares how to choose tools that deliver actionable data and measurable impact.
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Keen Takes: Prime Day Mistakes

Are you making one of the biggest Prime Day mistakes? Learn how to rethink your yearly marketing investment strategy to drive sales beyond the holiday rush.
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