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Better insights and data-driven decisions leads to better results

Twinings + Keen case study

About the client

A leader in the tea industry that combines a rich history with a depth of flavors, aroma and tea expertise.

By the numbers

16.5%
increase in sales volume
28%
increase in revenue
$4M
unlocked in future marketing spend
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The Challenge

Inability to ingest campaign results and insights to share with C-suite which would determine future marketing spend. 

The Solution

By leveraging the Keen Platform, Twinings was able to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.  

The Result

Twinings Specialty saw an increase of 16.5% in sales volume and 28% in revenue. Unlocked additional $4M in future marketing spend.

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