Keen Marketing Mix Modeling Platform
Forecast, optimize, and analyze your marketing investment
Move from manually estimating to confidently making decisions, adapting to market shifts, and demonstrating your strategies’ value.
Connect marketing investment to revenue and profit
Keen’s marketing mix modeling software bridges the gap between marketing and finance to help brand marketers:
- Optimize your full marketing budget
- Clearly demonstrate ROI
- Showcase short-term & long-term financial impact
- Drive profitable growth
All in real-time.
One platform for marketing measurement, planning, and revenue forecasting
Easily connect investment data, run models without data scientists, and simulate plans to achieve your defined goals.
Marketing mix modeling
Marketing mix modeling
Media planning
Media planning
Annual planning
Annual planning
Marketing measurement
Marketing measurement
Demand planning
Demand planning
Retail media optimization
Retail media optimization
Revenue forecasting
Revenue forecasting
$7.5B
in marketing budgets optimized globally
25%
increase in incremental revenue
1000+
models optimized for brands
See how leading brands are growing with Keen
Learn how the best in CPG, travel, B2B, retail, QSR, & more are using Keen Platform!
Hear from our customers
Working with Keen has helped build further momentum on the Dramamine brand and has changed the way we think about supporting the business. Based on their modeling we have significantly increased our investment in Dramamine and refined our marketing tactics to maximize ROI – which has driven the brand to record high sales.
The team really helped to elevate the results into meaningful and impactful insights for our business. They (Keen) have proven to be great partners to our business.
We have just exited our budget discussions with our senior leadership team last week and managed to secure additional investment for the US campaigns next year. These are tremendous results for the Twinings North America team. We had a very compelling and exciting story to discuss with them, and that is in no small part attributable to the team at Keen.
Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments. The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.
I prefer Keen because it at least attempts to take into account the entirety of the marketing model.
It also tries to make a prediction. For many emerging high-growth brands, when you are pulling levers for the first time, to be able to have some predictability is important.
Our old approach to investment was unproductive. Keen helped us operationalize that shift to our new strategy. Our ROI profile has gotten much better.
Optimize any size budget
Whether you manage a single brand or portfolios of brands, Keen platform will help you plan your budget in the most profitable, effective way.
Brand marketers managing a single brand
Uncover when to invest every dollar across all of your marketing channels.
Marketing leaders managing brand portfolios
Easily determine how to split your overall budget across all of your brands to drive the most profit.
Agency leaders managing multiple clients and portfolios
Help your clients see where they are leaving money on the table and where to invest next.
Keen Platform
Take a tour
Powerful features to drive impactful, clear results
Accessible and easy to use
Empower your brand with an intuitive platform that leverages advanced analytics and AI to give powerful, yet understandable insights – no data scientists required.
Agile and customizable
Stay ahead with Keen’s dynamic platform. Add new channels, pivot strategies, and defend budgets with real-time updates and alternative planning capabilities.
Cost effective
Optimize ROI with Keen’s affordable solution. Benefit from transparent annual pricing so you can maximize your budget for growth, not consultants.
