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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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There are few things more important to a brand than the equity they’ve built with consumers. A well-established presence in the…
Whether or not we realize it, we all interact with digital shelves on a daily basis. The digital shelf is where…
While we’re still over a year away from the 2024 presidential elections, brands and advertisers are already starting to consider their…
The summer travel season saw big gains from 2022, as total travel spending was up 4% year-to-date through July. Consumers were eager to…
Marketing mix modeling (MMM) has been used for decades to help companies understand how their marketing efforts impact sales. Traditional approaches…
What is flighting in advertising? Flighting in advertising is a media purchasing strategy that alternates between periods of actively running ads…
As marketers start planning for 2024, data-driven analytics platforms like Keen can help them determine the best performing channels to focus…
It’s annual planning time. The time of year when brand marketers put on their armor and prepare for battle, presenting past…
In a competitive business and branding environment, one wrong marketing decision can sink a company. Or at least a stock price….