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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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No, not Tom Brady—The Super Bowl Ad. Long hailed as the MVP of marketing tactics, it may be time to re-think…
Even as the specter of empty toilet paper shelves fades into our pandemic memories, the changes in consumer shopping habits that…
What’s Really Behind P&G’s Call to end Upfronts Procter & Gamble’s Chief Brand Officer Marc Pritchard made headlines across the ad…
At the risk of cliché prognostication, I believe it is worth pausing to note the significant shifts taking shape in the…
Gartner, in its report, “Marketers, They’re Just Not That Into You” predicts that by 2025, 80 percent of marketers will drop personalization efforts….
For one packaged food brand, strong household penetration is a leading indicator of future growth and reinforces brand strength while achieving…