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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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What is flighting in advertising? Flighting in advertising is a media purchasing strategy that alternates between periods of actively running ads…
As marketers start planning for 2024, data-driven analytics platforms like Keen can help them determine the best performing channels to focus…
It’s annual planning time. The time of year when brand marketers put on their armor and prepare for battle, presenting past…
In a competitive business and branding environment, one wrong marketing decision can sink a company. Or at least a stock price….
Cookies were created to improve the user experience of websites by allowing them to remember certain information about a user as…
While the baseball playoffs might be in full swing, it’s never too early to start thinking about the next marquee sporting…
Stop waiting on last years’ reports Knowing how and where to best spend your marketing budget isn’t easy. It is difficult…
When thinking about the impact of Google’s new search generative experience, it is important to consider the demand and supply relationship…
While Christmas in July means holiday movies or festive decorations for some, for marketers, it’s time to start thinking about holiday…