marketing mix

Explore Keen’s content on the topic of marketing mix. Learn how to balance media, message, and measurement to drive stronger results.

Marketing mix modeling: measurement vs. planning tools

Meridian, Robyn, and PyMC-Marketing measure what happened. See why planning next year’s budget with marketing mix modeling needs a different approach.

What Brands Really Spend on Marketing: Episode 1 of Harness the Halo with DTC

Marketing budget benchmarks from 450 brands and $45B in spend. See what companies really spend on marketing by revenue size, and where it should go next.

IAB Measurement Leadership Summit Takeaways: The Industry Is Solving the Wrong Problem

Key takeaways from the IAB Measurement Summit and why better marketing measurement alone won’t improve business performance.

Marketing ETL for automated real-time revenue modeling

Eliminate manual data work with ETL for marketing that unifies channels, improves data quality, and enables real-time revenue modeling.

A guide to marketing resource management with AI

Enhance your marketing resource allocation. Discover actionable steps to upgrade from static to AI-driven predictive tools, boosting ROI across channels.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.

Google Just Made MMM Free. That Is Not the Hard Part.

Google’s new Meridian MMM tool expands access to scenario planning. But without strong priors and clean data, accuracy and trust remain challenges.

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

Multi-category pancake brand drives profitability while expanding into new categories

See how a multi-category pancake brand achieved $3.5 M NPV gains and a 15.2× ROI with Keen while expanding profitably into new categories.

Explore case study

The hidden risks of “Causal MMM” and why forecast accuracy is the real test of truth

Causal MMM confuses experimentation with explanation. Forecast accuracy is the only real proof of what drives growth.

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.

Explore case study

Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.

Introduction to annual marketing planning: Meaning and purpose

Understand the annual marketing plan definition and purpose. Overcome common planning challenges and learn the differences between yearly and quarterly plans.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Ready to transform your marketing strategy?