marketing strategy

Browse Keen’s expert content on marketing strategy. Learn how to align teams, tactics, and tools for scalable and measurable growth.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.

How to use predictive analytics for marketing campaign planning

Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.

Multi-category pancake brand drives profitability while expanding into new categories

See how a multi-category pancake brand achieved $3.5 M NPV gains and a 15.2× ROI with Keen while expanding profitably into new categories.

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Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.

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Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.

Introduction to annual marketing planning: Meaning and purpose

Understand the annual marketing plan definition and purpose. Overcome common planning challenges and learn the differences between yearly and quarterly plans.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

Ready to transform your marketing strategy?