marketing strategy

Browse Keen’s expert content on marketing strategy. Learn how to align teams, tactics, and tools for scalable and measurable growth.

Closing the Planning Gap: What CPG brands learn when they plan with real insights

Watch Keen’s Mike Chiasson and the P2PI on how CPG brands use marginal ROI, distribution and upper funnel data to plan the year ahead.

The Next Dollar Problem: Why ROI and ROAs Are Lying to You

Your ROI is an average, not a forecast. Learn why marginal ROI and the diminishing returns curve matter more for your next marketing dollar.

Why Better Measurement and AI Agents Didn’t Close the Gap

More measurement tools, AI agents, same gap between what a plan recommends and what gets bought. Bradley Keefer, CRO at Keen, explains why.

Retail Media ROI: Why Brands Should Spend Beyond Search

Retail media ROI often beats other tactics. Listen as Keen’s Mike Chiasson explains why brands should move budget beyond search into video, display and social.

How Once Upon a Farm’s DTC Ads Grew Its Retail Business: Episode 2 of Harness the Halo

Keen and DTC on the halo effect in retail. Paid search at one account lifting sales at another, and how Once Upon a Farm measures spend it cannot click attribute.

What Brands Really Spend on Marketing: Episode 1 of Harness the Halo with DTC

Marketing budget benchmarks from 450 brands and $45B in spend. See what companies really spend on marketing by revenue size, and where it should go next.

IAB Measurement Leadership Summit Takeaways: The Industry Is Solving the Wrong Problem

Key takeaways from the IAB Measurement Summit and why better marketing measurement alone won’t improve business performance.

Marketing ETL for automated real-time revenue modeling

Eliminate manual data work with ETL for marketing that unifies channels, improves data quality, and enables real-time revenue modeling.

Marketing intelligence: The ultimate guide to business success

Discover actionable ways to apply marketing intelligence data for better planning and gain insights to strengthen your competitive edge with Keen.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.

How to use predictive analytics for marketing campaign planning

Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.

The CMO view From IAB ALM: Measurement, pressure, and what comes next

Takeaways from IAB ALM on marketing measurement, incrementality, and why CMOs are rethinking how they measure marketing effectiveness.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.

Ready to transform your marketing strategy?