MMM

Explore Keen’s marketing mix modeling (MMM) articles. Learn how MMM helps optimize budgets, improve ROI, and guide better decisions.

The Benefits of Bayesian Marketing Mix Modeling

Bayesian MMM models a range of marketing variables, such as advertising spend, pricing, promotions, and other factors that impact sales.

How Brand Leaders are Planning Marketing Strategy with AI

Watch how brand leaders are using Keen’s AI-powered models to plan strategy, forecast outcomes, and stay ahead in a volatile market.

How to Identify the Right Channel for Launching a New Product

Utilize Keen’s MMM software platform to build scenarios and make data-driven decisions to determine the right channel for your product launch.

How Will ChatGPT Impact the Future of Advertising

The future impact of ChatGPT and AI will continue to empower advertisers to uncover more powerful insights and create better data-driven campaigns.

How Advertisers can Prepare When One of Their Core Channels is at Risk

Take a tour of the Keen Platform to see how easy it is scenario plan and test other channels if your core channel is at risk.

The Keen Advantage Over Traditional MMM Providers

Learn why dexterity, flexibility and speed of machine learning make Keen superior to traditional MMM providers.

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How to Win in a Down Economy

Here are three rules to follow from our marketing playbook to keep your team winning through a down economy and a recession.

Keen Takes: How to Use Granularity to Your Advantage

Explore why granularity matters in MMM. Keen explains how deeper detail can uncover smarter budget shifts and better media performance.

Keen: Empowering Brand Leaders

See how Keen helps brand leaders gain clarity and confidence in their marketing plans with predictive modeling and scenario testing.

Keen: Build the Business Case

This one sheet shares the key benefits of Keen, including real-time insights, AI, and predictive technology.

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Optimizing Marketing Spend in The Connected Age

Learn the key components a decision-making solution should have to achieve an optimized marketing mix.

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ReveNew: Effectively Implementing and Supporting Change in Marketing Strategy

This ReveNew episode covers how leaders can implement and support strategic marketing changes during turbulent times.

It’s All in The Timing: Making Smarter, Faster, More Profitable Marketing Mix Decisions

Learn how brands leverage technology and prioritize timing to strategize their marketing decisions and optimize their marketing mix.

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Talking Mathematical Marketing With Andy Judd, COO of Laird Foods

Discover insights from Andy Judd, COO of Laird Superfoods, on how mathematical marketing drives adaptability, analytics, and smarter decision-making.

ReveNew Episode 1 with Andy Judd: Staying Fluid

In the first ReveNew episode, Andy Judd discusses staying flexible in shifting markets and leading through uncertainty. Learn what “staying fluid” really means.

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