Marketing ROIs sizzle even on a lean budget

a CPG company + Keen case study

About the client

A leader in the sausage manufacturing industry

By the numbers

2X
marketing ROIs in the midst of a 36% budget reduction
$2.12
ROI compared to $1.25 the year prior
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The Challenge

 The brand was overspending during college football season (August to November), missing an opportunity to extend its impact across the year

The Solution

Keen’s scenarios showed the team that they could get stronger returns on its digital programming by optimizing timing and shifting spend from banner ads to paid search.

The Result

The team nearly doubled its marketing ROIs in the midst of a 36% budget reduction, with accelerated top-and bottom-line growth, after optimizing their strategy with Keen.

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