The Challenge
The brand was overspending during college football season (August to November), missing an opportunity to extend its impact across the year
The Solution
Keen’s scenarios showed the team that they could get stronger returns on its digital programming by optimizing timing and shifting spend from banner ads to paid search.
The Result
The team nearly doubled its marketing ROIs in the midst of a 36% budget reduction, with accelerated top-and bottom-line growth, after optimizing their strategy with Keen.
