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Changes to marketing strategy to extend beyond traditional seasonal support lead to significant increases in marketing ROI

Changes to marketing strategy to extend beyond traditional seasonal support lead to significant increases in marketing ROI

By leveraging the Keen Platform, Dramamine was able to predict the financial impact of incremental marketing investments as well as create optimizations in real time to model a plan to drive incremental revenue.  Learn how this brand was able to use historical data and future looking scenarios to justify changes to their strategy.

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