Marketing Metrics: The Definitive Guide for Finance Leaders in an Era of Digital Transformation

eBook

This eBook will help you:

  • See the increasing overlap between finance and marketing’s priorities and how to take advantage of this trend to drive more value in your role as a finance leader and for your business
  • Identify action steps you can take as a finance leader to form a powerful alliance with your marketing counterparts
  • Learn how to achieve better marketing metrics that demonstrate marketing’s financial impact on your business

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