Optimizing Marketing Spend in The Connected Age


With the landscape of marketing in constant flux, it’s more vital than ever for marketers to stay on top of trends, both historical and hypothetical, when allocating budgets and committing to returns.

In this guide you will learn:

  • Some major shortcomings of traditional MMM approaches
  • The value of planning tools that prioritize performance and profitability
  • Key components a decision-making solution should have to achieve an optimized marketing mix


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