What is a Coupon?

Coupons

A coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

Typically, coupons are issued by manufacturers of consumer packaged goods or by retailers to be used in retail stores as a part of sales promotions.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?