Coupons

A coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

Typically, coupons are issued by manufacturers of consumer packaged goods or by retailers to be used in retail stores as a part of sales promotions.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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