The Marketing Dictionary for Brand Leaders

Ever heard a word or acronym that leaves you staring blankly? Learn what it means in our brand marketer’s marketing dictionary!

Explore marketing terms

% ACV Distribution

% ACV with Merchandising

A&C (Advertising & Commercial)

ACV (All Commodity Volume)

AIC (Average Items Carried / Average Items Selling)

Any Promo / Merch

AOC (All Outlet Combined)

Bayesian Statistics

COGS (Costs of Goods Sold)

Continuous Media Pattern Strategy

Control Variable

Decision Variable

EDLP (Every Day Low Price)

Flighting Strategy

FSI (Free Standing Insert)

GRP (Gross Rating Point)

In-store displays

Incremental Volume

IRC (Instantly Redeemable Coupon)

Land & Expand Strategy

Marketing Elasticity Engine (MEE)

Monte Carlo Simulation

mROI (Marginal Return on Investment)

MULO (Multi Outlet)

Non-Working Dollars

NPV (Net Present Value)

PR (Public Relations)

Profit & Losses (P&L)

Response Variable

Retailer Feature Ads / Coupons

ROI (Return on Investment)

Secondary Displays

Shelf Price Reductions

Shopper Marketing

Valuation Parameters

Volume Decomposition

xAPOC (Extended All Outlet Combined)

Commonly searched terms

Bayesian Statistics

Flighting Strategy

mROI (Marginal Return on Investment)

Continuous Media Pattern Strategy

Decision Variable

Marketing Elasticity Engine (MEE)

Incremental Volume

Marketing resource hubs

Marketing Mix Resource Hub

Cookies Are Dead Resource Hub

Recession Resource Hub

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