As CPG brands face growing economic pressures, shifting consumer behavior, and a more complex marketing ecosystem, it is critical to maximize the ROI of every marketing investment. In this Forbes article, Greg Dolan, CEO of Keen Decision Systems, outlines the key forces shaping the market in 2025 and how CPG marketers can take a data-driven approach to optimize spend, respond to real-time challenges, and drive long-term growth.
Continue reading the Forbes article here.
