Horizon’s Night Market Unveils ‘Predictive Planning,’ Optimization Method

Keen in the News
Date Published
January 7, 2025

Share

Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize, and measure marketing incrementality across all channels. The companies will announce the partnership on Tuesday. 

Continue reading the Media Daily News article here.

Related resources

An image showing the front of Keen's 2026 Marketing Benchmarks & Insights Report.
Featured resource

2026 Keen Marketing Benchmarks & Insights Report

Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands...

News

More Than a Quarter of Retail Marketers Are Pulling Ad Spend from Retail Media Networks 

Explore news
News

Keen Joins the Walmart Connect Partner Network

Explore news
News
A marketer using Keen platform to forecast marketing results.

What Keen’s Latest Survey Reveals About Media Planning in 2026

Explore news

Ready to transform your marketing strategy?