News

News
Graphic showing a Gartner chart comparing marketers feelings toward beeing seen as cost center or profit center.

How Scenario Planning Helps Advertisers Navigate Economic Uncertainty

Explore news
News
Graph from Keen's Marketing Measurement platform on top of picture of marketers meeting.

What is ROAS and why are we still talking about it?

Explore news
News
Screenshots of results of Keen platform's full funnel optimization.

Sowing the Seeds for Success in Seasonal Marketing

Explore news
News
Screenshot of Keen platforms model factors on top of a decorative image of question marks.

Finding the Right Media Mix for CPG Brands in 2025

Explore news
News
A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

Finance is questioning your marketing value: can you prove your worth?

Explore news
News
A graph inside Keen platform showing media planning over time across different models with a picture in the background of a marketer on their computer.

How Scenario Planning Accounts for Economic Uncertainty

Explore news
News
Hands presenting bar and pie charts on a green background.

Empowering CPG Marketers to Drive Results in a Competitive Landscape

Explore news
News
A hand visualizing financial decision-making with money, rising bar charts, question marks, and a graph line representing the challenges and analysis involved in financial planning.

Is It Time to Retire the Super Bowl Ad?

Explore news
News
A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

Rethinking Profitability: How to Market Like an Investment Banker

Explore news
Load More

Ready to transform your marketing strategy?

Get a demo