News

How Scenario Planning Accounts for Economic Uncertainty

Empowering CPG Marketers to Drive Results in a Competitive Landscape

Is It Time to Retire the Super Bowl Ad?

Rethinking Profitability: How to Market Like an Investment Banker

Finding the Optimal Balance Between Top-of-Funnel and Bottom-of-Funnel Tactics

Why Losing TikTok Doesn’t Have to Mean Doomsday

Why 2025 Will Be the Year of Performance Marketing, Green Goals & Smarter AI

Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers

Keen and Night Market partner to help brand advertisers boost media performance with predictive planning and real-time optimization.

Horizon’s Night Market Unveils ‘Predictive Planning,’ Optimization Method

Horizons partners with Keen to unveil predictive planning optimization. See how marketing ROI improves with real-time scenario modeling.

The Future Role of Agencies: Redefining Success with AI, Software, and Automation

See how AI, automation, and software are changing the role of agencies. Explore what success looks like for the next generation of partners.

Improving Holiday Media Planning for Retail and CPG Brands

Get Keen’s take on how retail and CPG brands can improve holiday media planning with better forecasting, channel mix, and ROI insights.

Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine

Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine. Read the release.

What Google Chrome’s potential sale means for the future of advertising

What would a sale of Chrome mean for the ad industry? Explore potential shifts in measurement, data access, and platform dominance.

How The DOJ’s Remedies for Google’s Search Case Will Impact the Ad Industry

Explore how the DOJ’s proposed remedies for Google’s search practices could reshape the ad industry and impact marketing measurement.

Keen Decision Systems has been named as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions Report

Keen Decision Systems has been named as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions Report. Read the release.

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