Optimizing Marketing Spend in The Connected Age

Guide

With the landscape of marketing in constant flux, it’s more vital than ever for marketers to stay on top of trends, both historical and hypothetical, when allocating budgets and committing to returns.

In this guide you will learn:

  • Some major shortcomings of traditional MMM approaches
  • The value of planning tools that prioritize performance and profitability
  • Key components a decision-making solution should have to achieve an optimized marketing mix

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Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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