The role of a marketer continues to grow increasingly difficult. They need to navigate a complex and rapidly changing environment, defend their budgets, and be able to prove how their investment decisions impact growth and revenue. Now more than ever, they need a tool to guide their future decisions, optimize their budgets and link their investments to the company’s performance.
To support the growth of your organization and give marketers the opportunity to try our marketing mix solution, Keen is excited to announce the launch of a new free MMM software 14-day trial. Trial users will gain immediate access to the full suite of Keen’s marketing mix capabilities— including Keen’s AI-powered insights and industry benchmarks. The insights provided within the trial experience will be able to help marketers prove marketing’s impact, maximize their resources and accelerate their company’s growth.
What to know about MMM Software
If you aren’t familiar with Keen’s marketing mix solution or are limited by your experience with traditional MMM, let’s talk about how Keen is different.
Traditional MMM is high cost, slow speed, limited flexibility, and only offers outdated reporting. As a result, marketers often receive results too late and in a format that is not actionable.
Keen’s approach is focused on the current and the future. It is more agile, adaptable, and responsive than traditional MMM, and provides marketers with the insights and recommendations they need to make informed decisions in real-time. New clients who adopt Keen’s platform experience an average marketing performance lift of 25% in their first year.
Trying the best, free MMM software
Within your free trial, you will have the ability to:
Create an optimized marketing mix plan in 5 minutes!
By combining your knowledge, your brand’s historical data and industry intelligence with AI, our user-friendly interface will provide you with relevant, customer recommendations on the ideal budget allocation across channels — all with your objectives in mind.
Visualize full funnel channel performance
Look at your plan from a holistic perspective to understand the impacts of certain media spend on your business. Within the platform, you have the ability to consolidate your reporting and visualize holistic marketing performance across channels and tactics. These are key in showing how all the dollars work together—halo effects and interactions—in order to support your business growth goals, accurately plan your marketing budget, and see an increase in ROI.
Create data-driven forecasts
Utilize machine learning to predict future outcomes based on both historical and predictive data. The visualization of the data is easy to interpret enabling you to make quick decisions and adapt quickly to market changes.
Some of the additional benefits you will experience using Keen’s free MMM software include:
- The ability to make data-driven decisions
- Budget allocation and optimization
- Accurate forecasting that accounts for future demand and informs where, when and how much to invest per channel
- Tying marketing investment decisions to revenue and profit
Use software to create your MMM plan for 2025
With the upcoming 2025 annual planning season upon us, it is time to start preparing to present past results to leadership, communicate the effectiveness of your marketing strategy and negotiate budget for next year. Are you ready? If you do not feel empowered to present the value of each channel investment and have the data to attribute those investments to revenue, then it is time to sign up for your free MMM software trial today.
Getting started is easy!
- Create your free account
- Answer 5 simple questions about your business
- Enter general financial, marketing tactic and investment level information securely
Within 5 minutes you will receive a QuickStart Report which includes your marketing performance summary, a comparison of marketing impact to base sales, overview of tactic performance, an optimized plan to achieve revenue growth, a revenue forecast and more.
Now is the time to empower yourself with the data you need to make the best marketing decisions possible, connect your investments to revenue and create an optimized marketing plan that can support the goals and growth of your business.
Start your free MMM software trial today!
