scenario planning

A curated collection of articles about scenario planning. Explore how to model future outcomes and adapt your plans with data-based forecasts.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.

How to write a marketing plan objectives section that gets approved by the C-suite

Discover how to write a marketing objective statement to secure C-suite approval. Use predictive analytics to turn vague targets into revenue commitments.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.

Independent CPG agency secures multi-million-dollar budget with Keen

See how a CPG agency used Keen to secure a multi-million-dollar budget with data-backed revenue scenarios and faster approvals.

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Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.

Introduction to Scenario-Based Marketing Planning

Keen’s scenario-based planning capabilities provide a proactive blueprint, enabling you to adapt quickly and maintain a competitive edge.

The Next Evolution in Marketing Forecasts

Utilize Keen’s marketing forecast tool to scenario plan and predict the impact of any proposed changes to strategy.

Flighting Your Advertising: The Ultimate Guide

Determine if a flighting advertising strategy is right for you. Learn flighting definition and see the impacts of three different flight schedules.

Getting Ahead of Annual Planning

Advocate for your budget and communicate the effectiveness of marketing strategy during your annual planning process with Keen’s MMM tool.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

How Advertisers can Prepare When One of Their Core Channels is at Risk

Take a tour of the Keen Platform to see how easy it is scenario plan and test other channels if your core channel is at risk.

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