Marketing resources

Featured Resource

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

Resource hubs

Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

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Video

The Next Dollar Problem: Why ROI and ROAs Are Lying to You

Your ROI is an average, not a forecast. Learn why marginal ROI and the diminishing returns curve matter more for your next marketing dollar.
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Video

Why Better Measurement and AI Agents Didn’t Close the Gap

More measurement tools, AI agents, same gap between what a plan recommends and what gets bought. Bradley Keefer, CRO at Keen, explains why.
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Video

Retail Media ROI: Why Brands Should Spend Beyond Search

Retail media ROI often beats other tactics. Listen as Keen’s Mike Chiasson explains why brands should move budget beyond search into video, display and social.
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GuideReport

2027 Industry Investment Guide

Plan 2027 with confidence in every dollar. The 2027 Marketing Investment Guide shows what your next dollar will return by channel, week and industry.”
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Report

Food and Beverage Brand Investment Guide

Profit ROI benchmarks by channel, retailer, and timing for Food & Beverage brands. Download Keen’s 2027 Investment Guide.
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Video
Harness the Halo with Once Upon a Farm and Keen

How Once Upon a Farm’s DTC Ads Grew Its Retail Business: Episode 2 of Harness the Halo

Keen and DTC on the halo effect in retail. Paid search at one account lifting sales at another, and how Once Upon a Farm measures spend it cannot click attribute.
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Video

Planning for a Successful 2027 with Forum For Naturals

What separates growing brands? Keen and Cabot Creamery share real data on marginal ROI, funnel mix, and flighting to sharpen your 2027 plan.
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Video

What Brands Really Spend on Marketing: Episode 1 of Harness the Halo with DTC

Marketing budget benchmarks from 450 brands and $45B in spend. See what companies really spend on marketing by revenue size, and where it should go next.
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Post
Headshot of Keen CRO Bradley Keefer

IAB Measurement Leadership Summit Takeaways: The Industry Is Solving the Wrong Problem

Key takeaways from the IAB Measurement Summit and why better marketing measurement alone won’t improve business performance.
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