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% ACV Distribution
% ACV with Merchandising
A&C (Advertising & Commercial)
Active Model
ACV (All Commodity Volume)
AIC (Average Items Carried / Average Items Selling)
Any Promo / Merch
AOC (All Outlet Combined)
Average Price
Base Price
Base Sales
Bayesian Statistics
COGS (Costs of Goods Sold)
Continuous Media Pattern Strategy
Control Variable
Coupons
Decision Variable
Digital
Distribution
EDLP (Every Day Low Price)
Effectiveness
Flighting Strategy
FSI (Free Standing Insert)
GRP (Gross Rating Point)
Halo
Hold Out Test
Impact Time
In-store displays
Incremental Volume
Interim Period
IRC (Instantly Redeemable Coupon)
Land & Expand Strategy
Marketing Elasticity Engine (MEE)
Media Plan
Microsite
Model
Monte Carlo Simulation
mROI (Marginal Return on Investment)
MULO (Multi Outlet)
Non-Working Dollars
NPV (Net Present Value)
Observations
PR (Public Relations)
Profit & Losses (P&L)
Pulse Strategy
R-squared
Response Variable
Retailer Feature Ads / Coupons
ROI (Return on Investment)
Sampling
Satellite ID
Scenario
Seasonality
Secondary Displays
Shelf Price Reductions
Shopper Marketing
Trade
Umbrella
Valuation Parameters
Volume Decomposition
Weights
xAPOC (Extended All Outlet Combined)
Marketing Mix Resource Hub
Cookies Are Dead Resource Hub
Recession Resource Hub
Blog
Case Studies
Guides
Videos
eBooks
One Sheeters
Whitepapers
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